Hello, Beautiful!

Let’s talk about the epic Fall 2017 jewelry line Kendra Scott debuted today, August 9th, shall we?

A Trip Through Tuscany with Kendra Scott

The thing I love most about Kendra’s Fall 2017 collection is the inspiration behind it. I adore anything that has a meaningful story behind it – a reason or purpose that makes it that much more special – and Kendra has done just that with her new collection. Inspired by the scenery Kendra shared with her family during their 2016 trip through Italy, the imagery and culture sparked the theme for this newest collection of gems.

Total Side Note: I adore the “O” magazine above any other lifestyle mag out there for many reasons, but if I had to pick my top reason it would be the way Oprah lets us into her home life with each stunning cover. Whether she’s posing with her horses or in her flower garden, I love that the backdrop is her actual estate in Hawaii. The first thing I do when I get my hands on each issue is turn to the explanation of the cover image a few pages in. I love that little story behind the cover shot that lets me peak into Oprah’s life. Whether her photographer is mentioning just how lucky we’d all be to come back as Oprah’s horses in another life or Oprah is sharing her outfit details and what exactly about her surroundings inspired them, I live for this kind of behind-the-scenes “connection” to something.

Total Branding Goals: Honestly, this type of branding is genius if you think about it. It’s this ability of celebrities like Oprah and Kendra Scott to let us in on the special moments in their lives – Oprah through her curated content and Kendra through her curated collections – that keep us interested in and passionate about their brands. When brands market to us on a personal level consistently, we are that much more inclined to stay loyal to the brand because it feels like an extension of who that celebrity is instead of just another product being sold by a celebrity.

“Of all the cities I’ve visited in Italy, it is Florence that stole my heart. It’s a city filled with rich history and detail, and inspiration at every turn. XO.”

-Kendra Scott

From Florence – and Kendra – With Love

“When traveling through Tuscany, you must watch the sun set behind the Duomo, see Michelangelo’s Davis, eat as much as you possibly can, and most of all explore with the people you love most. I hope my Fall Collection whisks you away on an adventure! XO.”

-Kendra Scott

Kendra Scott’s 2017 Fall Collection Launch Party was tonight, August 9th, throughout various cities across the U.S. I’ve been so honored to partner with Kendra Scott to co-host an exclusive event for Charlotte-area W&W Blog followers, and we also recently co-hosted a giveaway together on the W&W Instagram page. Ya’ll already know Kendra was my head-to-toe wedding day jewelry from this post + how obsessed I am with Kendra Scott Jewelry in general, so it was the ultimate honor to open up my email last week to find an exclusive invitation to the Charlotte-area Fall 2017 launch party!

I had to text my soul sister Cindy to invite her to come play with all the sparkles with me because she’s currently on the hunt for the perfect wedding day jewelry for her beach elopement this November . . . helloooo, KENDRA! After many nervous-excited-texts were exchanged about what the heck we ought to wear – Good Lord, I love being a girl – we solidified plans and impatiently waited for our day jobs to fly by.

The quintessential Italian details in Kendra’s Fall Collection were perfezionare! I mean, sure, we were only missing a gondola ride down the Arno River, but the intricate details, custom silhouettes, and new materials featured in the new collection whisked us there in spirit. My favorite new stone featured in the Fall Collection is Gray Illusion, which has a dark, opalescent quality. The mesmerizing flash of light each Gray Illusion piece gives off is stunning. Looking into Gray Illusion is almost like looking into a beautiful Italian pond reflecting the surrounding floral scenery as the water ripples softly in the summer wind.

“Italy is my very favorite place in the world. I love the people. I love the food. I love the history. I’ve poured all of that into our Fall Collection, and I hope you’re swept away by our newest pieces! XO.”

-Kendra Scott

It’s hard not to love something built by a Mom, Designer, CEO, and Philanthropist. AKA Total Girl Boss. 20% of all proceeds from sales tonight went to the Leukemia & Lymphoma Society North Carolina Chapter. Ya’ll already know I’m passionate about supporting the LLS and attended the 2017 Man & Woman of the Year Gala with the hubs earlier this summer to support my coworker Lexi.

Not only was Kendra Scott at the Man & Woman of the Year Gala selling jewelry to support the cause, Kendra also hosted a trunk show at a wine tasting event Lexi organized as part of her Charlotte Woman of the Year campaign. And the giving back doesn’t stop there, ya’ll. Seeing Kendra be so consistently willing to donate proceeds to such an incredible organization is the ultimate representation of success.

Braids by Blo and Benefit Brow Bar

Cindy and I had the best time at the Fall Collection launch event tonight in Charlotte. Thank you to Kendra Scott for having us! The party was catered with Italian appetizers including stuffed mushrooms and bruschetta, various pastas, wines infused with fruit, and sparkling waters. Party fun was also on point: Blo was there providing beautiful braids and Benefit had brow makeovers and highlights handled.

Best of all, Cindy got to play around at the Color Bar and find her top choices for wedding day jewelry. It was so fun to be with her while she tried on different styles and narrowed down her favorites, a memory I’ll definitely cherish throughout our friendship. I can’t wait to see where her heart lands because I know it’ll be absolutely perfect, but for now, here are a few glimpses…..

Leave me a comment below if you have any questions at all about the Kendra Scott Fall Collection or anything at all! I’d love to hear from you or answer your questions!